Wholesale Partners

Stock your shop with
USA-made beard care.

BeardGuru is handcrafted in the USA since 2018. Our barber shop partners in the Boston area carry our full line — oils, creams, balms, and wax — and sell through at a strong margin. No minimums after your first order.

Made in USA since 2018 Boston-area partner program No ongoing minimums Try-before-you-buy available
Wholesale Pricing
Order directly. Pay today. Ship fast.
All tiers include mixed scents. Smooth Whiskey is our top seller — we recommend leading with it. Retail basis: $20/unit.
Starter
6-Unit Pack
Minimum 6 units · mix & match scents
$14/unit
Total: $84 30% off retail
  • ✓Choose any scent combination
  • ✓USA-made, all-natural ingredients
  • ✓Retail-ready packaging & labels
  • ✓Sells at $20 — 43% gross margin
Order Starter Pack →
Most Popular
Shop Stock — 12 Units
Minimum 12 units · mix & match scents
$12/unit
Total: $144 40% off retail
  • ✓Best-value entry for active shops
  • ✓Choose any scent combination
  • ✓USA-made, all-natural ingredients
  • ✓Retail-ready packaging & labels
  • ✓Sells at $20 — 40%+ gross margin
Order Shop Stock →
Best Margin
Bulk Order — 24 Units
Minimum 24 units · mix & match scents
$10/unit
Total: $240 50% off retail
  • ✓Maximum margin for high-volume shops
  • ✓Choose any scent combination
  • ✓USA-made, all-natural ingredients
  • ✓Retail-ready packaging & labels
  • ✓Sells at $20 — 50% gross margin
Order Bulk Pack →
Product Catalog
What you're stocking
All products are all-natural, USA-made, and positioned for the premium barber market. Every order can be mixed across the full line.
Beard Oil
Conditioning Beard Oil
Smooth Whiskey ★ Cedar & Pine Bay Rum Unscented
$20 retail · 1 oz
Beard Balm
Shaping Beard Balm
Smooth Whiskey ★ Cedar & Pine Bay Rum
$20 retail · 2 oz
Beard Cream
Hydrating Beard Cream
Smooth Whiskey ★ Cedar & Pine Bay Rum Unscented
$20 retail · 2 oz
Mustache Wax
Mustache & Detail Wax
Bay Rum Unscented
$20 retail · 1 oz tin
★ Smooth Whiskey is our #1 selling scent by revenue. We recommend it as at least 40% of your initial order.
Try Before You Buy
Consignment option
for first-time partners

Not ready to commit to a full wholesale order? We offer a consignment program for first-time Boston-area partners. We'll send a small display unit at no upfront cost. You sell it, we split the revenue. Simple.

This is designed for barber shops that want to test the product with their clients before fully stocking. Most shops that try it convert to a Shop Stock order within 60 days.

  • 1
    Apply below Fill out the contact form and note you're interested in consignment. We review and approve Boston-area shops.
  • 2
    Receive your display unit We ship a curated 6-unit display assortment — no charge, no credit card.
  • 3
    Sell & split Units sell at $20 retail. You keep 50% on each sale. We invoice monthly for sold units.
  • 4
    Convert when ready When you're ready to fully stock, switch to wholesale pricing and keep 100% of the margin.
Get In Touch

Custom orders & questions

Need a custom quantity, a specific scent mix, or just want to talk before placing an order? Drop us a message. We respond within one business day.

Interested in consignment? Note it in your message — select "Consignment Program" in the tier dropdown.

📍 Boston area partners prioritized
⚡ Response within 1 business day
📦 Ships within 3–5 business days
No commitment required. We'll reply within 1 business day.